Nearly 20% of Americans lack broadband access or a device to tap into the internet. Digital navigators—individuals trained to help people get online—can bridge the gap.
Education
- MBA, with distinction, Kellogg School of Management, Northwestern University
- BA, Tufts University
Chris Goodchild joined Boston Consulting Group in August 2009. He is a core member of the Consumer and Marketing, Sales & Pricing practices at BCG, focusing on the food and beverage industry. Chris is head of the firm’s Philadelphia office and has served as the Philadelphia PTO Partner, W@BCG Node, and Recruiting Director.
Chris has worked with companies across the consumer spectrum including beverage alcohol, confectionary and snacking, convenience and food service, and food distribution and manufacturing, with a deep focus on consumer-led marketing and sales strategies.
Before joining the firm, Chris worked as a Senior Consultant at Next Level Strategic Marketing, assisting companies with positioning, brand portfolio strategy, and marketing launch activities.