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Christine Astorino is a digital leader in design, customer experience (CX), employee experience (EX), and marketing, who joined Boston Consulting Group and BCG Platinion in April 2020. She specializes in end-to-end journey creation that results in innovative digital, physical, and service design solutions. Her casework is focused on designing data-driven transformational omnichannel experiences for B2C and B2B clients.

Christine applies her unique background in human-centered design and design thinking to drive business value and impact to environments, brands, services, and digital experiences. This expertise has enabled her to deliver meaningful user-centric experiences to myriad Fortune 500 companies in industries including retail, consumer packaged goods, travel, financial services, health care, pharmaceuticals, energy, and real estate.

Prior to joining BCG, Christine was a VP at WeWork, where she led global enterprise account teams to deliver real estate strategy, design, workplace, culture transformation, operations, and technology. Before WeWork, she was an Associate Partner at McKinsey & Company, where she was instrumental in leading and shaping McKinsey Design into a value-add function across client engagements. Christine also served as the CMO for GNC Inc., and prior to that, was the Founder and CEO of fathom, her own design thinking and innovation consultancy.

AREAS OF EXPERTISE

EDUCATION

  • BS, Landscape Architecture, Pennsylvania State University

Publications and Videos

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The Next Frontier in Experience Design

Frontier technologies are propelling customers into an immersive, adaptive, and screenless future. To stay competitive, companies must reimagine the customer experience.
What Will AI Do for Customer Experience?

What Will AI Do for Customer Experience?

A revolution is underway in personalized shopping, customer service, and marketing. Companies that successfully deploy generative AI can set themselves apart from the competition.

Putting the Human in Human-Centered Design

BCG's Christine Astorino and Pepsi's Mauro Porcini discuss the need for people-centered innovation—and the secrets to achieving it.

Competitive Advantage Through Customer Experience

BCG’s Christine Astorino explores the various ways that emotional connection, sustainability, and an eye toward individual journeys can help companies better serve their customers.

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Don’t Just Improve Your Customer Experience. Future-Proof It.

With both expectations and competitors’ skills rising, it’s getting harder to stand out with your customer experience. Here’s how to go beyond new and improved.