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Christoph Gauger leads the Center for Digital in Automotive and is a core member of the Industrial Goods and Technology Advantage practice areas. He is an expert in the automotive and mobility sector, as well as digital transformation and IT.

Since joining BCG in 2006, Christoph has worked extensively in the automotive industry. He has led global transformation programs and optimization efforts for OEMs, devised growth strategies, and driven business innovation projects.

Christoph focuses his digital and IT experience on the automotive and mobility sector. His recent projects include the definition of the digital ecosystem for an auto OEM; a customer-centric digital transformation for a leading mobility player; and a digital transformation of an OEM's CFO organization. In addition, he also supports his clients in tapping the power of advanced analytics, artificial intelligence, agile working modes, and smart IT to create sustainable bottom-line effects and enable client teams.

Moreover, Christoph is well-versed in digitalizing the automotive value chain with particular focus on procurement, operations, IT, and corporate functions. Across functions, he focuses on how to lay the organizational foundations for a holistic digital transformation.

Before joining BCG, Christoph built and led a research group at the University of Stuttgart.

AREAS OF EXPERTISE

EDUCATION

  • Dr.-Ing., electrical engineering and information technology, University of Stuttgart
  • Dipl.-Ing., electrical engineering, University of Stuttgart
  • MSc, computer science, Georgia Institute of Technology

Publications and Videos

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The Stairway to GenAI Impact

Companies have moved quickly to implement GenAI, but many may be celebrating too early, before achieving measurable benefits. It’s time for a focused approach.
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Europe’s High-End Buyers Rethink EV Ownership

Can the next wave of European luxury consumers turn the market for battery electric vehicles around? We look at the preferences and influence of this growing consumer segment.
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Why Fashion Must Go Digital—End to End

To unlock the true value of digital, fashion companies must transform their value chain from planning to shelf.
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Cyberresilience: Making Autonomous Vehicles a Reality

Autonomous vehicles are essentially computers on wheels, and their increasingly complex digital technology opens the door for a new kind of cyber attack. Cyber security will play a vital role in bringing self-driving vehicles from science fiction fantasy to the real world.
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As Tech Transforms Auto, Deals Are Booming

Auto companies are making deals to jump-start innovation, expand into new products, futureproof their business, and stay ahead of activist shareholders.
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An Agile Game Plan for Automakers

In-vehicle connectivity, electrification, autonomous driving, and the shared economy are revolutionizing the automotive industry—but innovation through software is a game changer.
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Staying Ahead as Auto Finance Goes Digital

The car-buying experience is getting a major tune-up. Here’s how dealerships, OEMs, and banks can prepare.
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Connected Vehicles and the Road to Revenue

Automotive companies can make money in connectivity—and faster than they might expect. The key: start with the most promising segment and apply lessons from the smartphone market.
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Building the Digital Car Company of the Future

To transform themselves from “hardware” manufacturers into mobility solutions providers, automakers must follow tech industry rules.
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The Double Game of Digital Strategy

Powered by exponential forces, digital disruption requires executives to make the most of today’s contests while positioning themselves to win tomorrow’s.