Chinese consumers have embraced AI with proactive enthusiasm. Businesses should gain a deeper understanding of consumers’ needs and concerns and tap into AI’s potential.
Education
- MBA, Duke University Fuqua School
- Bachelor of Industrial Foreign Trade and Automatic Control, Shanghai Jiaotong University.
Cinthia Chen is a leading member of Boston Consulting Group's Consumer practice in Greater China. She also leads the Global Advantage practice in Asia Pacific.
Cinthia has extensive experience in a wide spectrum of consumer industries, advising both multinational and Chinese companies on topics such as strategy formulation, transformation and change management, branding, digitization, operational excellence, organization and talent, globalization, M&A, and post-merger integration.
Cinthia also leads BCG’s Center for Customer Insights in China and is an expert on customer centricity transformation.
