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Cliff Grevler joined Boston Consulting Group in 1997 and is a Managing Director & Senior Partner. He is the former leader of BCG’s Consumer and Retail practices, and he continues to work with CEOs and senior executives of leading retailers and consumer products companies on the key issues facing their organizations.

Skilled at defining winning business strategies and change-management programs, Cliff brings intellectual and process leadership skills to tackle complex, ambiguous business problems. He has deep experience in creating and leveraging consumer insight to drive business and operational strategies.

Cliff brings his passion for sports to the board room by supporting several sports organizations across North America address the strategic issues facing their organizations. He has worked across leagues and teams in the NHL, NBA, MLS, and CFL. He was a governor for Golf Canada for many years and has contributed to committees for Olympic bids and the Grey Cup.

AREAS OF EXPERTISE

EDUCATION

  • HBA, distinction, Ivey Business School
  • BA, University of Western Ontario

Publications and Videos

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Accelerating Women's Professional Sports in Canada

The evidence is clear: it’s time for a vibrant professional women’s sport market in Canada. Learn more and read the latest insights from Canadian Women & Sport, Canadian Tire, and BCG.
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Consumers Are Eager for Normal Life but Remain Cautious Spenders

Two years into the pandemic, Canadians are resuming some everyday activities, but new financial concerns show up in how they continue to economize.
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Les consommateurs sont impatients de retrouver une vie normale, mais demeurent prudents dans leurs dépenses

Deux ans après le début de la pandémie, bien que les Canadiens reprennent certaines de leurs activités quotidiennes, de nouvelles préoccupations financières influencent la façon dont ils économisent.
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Les consommateurs Canadiens : l’enjeu le plus crucial

What lies ahead for consumer spending, the engine of Canada’s economic recovery?
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Canadian Consumer: Too Big to Fail

What lies ahead for consumer spending, the engine of Canada’s economic recovery?
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The Post-Lockdown Consumer

BCG’s Cliff Grevler explains to The Globe and Mail that Canadians entered the current crisis with higher household debt than at the beginning of the 2008 recession. “It is therefore hard to see a quick recovery like we had during the last recession that is led by the Canadian consumer,” he says.
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How Discounters are Remaking the Grocery Industry

BCG's Cliff Grevler tells The Globe and Mail about the factors impacting the growth of the grocery store market in Canada.