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Dan Saacks is a core member of the Health Care and Marketing & Sales practices at Boston Consulting Group. Dan’s work is mainly with biopharma and consumer health clients and his primary focus is on go-to-market and marketing and sales topics. He is the lead for health care marketing for the firm and a member of the Commercial Biopharma Leadership team.

Within commercial biopharma and marketing and sales, Dan has specific experience in data driven marketing, brand strategy and launch, marketing organization redesigns, and the transformation/integration of commercial functions.

Dan previously worked on African renewable energy financing at Dalberg Global Development Advisors and supported emerging market entrepreneurs at Endeavor Global.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • MPP, Harvard Kennedy School of Government
  • BA, economics and political science, Emory University

Publications and Videos

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Rethinking Pharma’s Commercial Model

BCG’s new data-driven, high-efficiency model allows sales reps to offer health care providers a personalized sales experience—unlocking tremendous shareholder value.
Better Measurement, Better Biopharma Marketing Hero

Better Measurement, Better Biopharma Marketing

More patient and customer touch points and varied purchase pathways are rendering traditional marketing and sales measurement obsolete. Companies need a new, multipronged strategy to generate returns.
How the Power of People and Technology Can Build a New Biopharma Business Model - rectangle

How the Power of People and Technology Can Build a New Biopharma Business Model

By transforming their commercial operating model, biopharma companies can better engage with health care professionals and patients.