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As a member of Boston Consulting Group’s tech build and design unit, BCG X, David Galley focuses on helping consumer packaged goods, fashion and luxury, and pharmaceutical companies allocate their commercial dollars effectively and efficiently using advanced analytics. David is the Data Science chapter lead for BCG X in Europe, the Middle East, and South America, and the CTO of Commercial Allocation by BCG X, BCG X’s tech asset supporting the BCG Smart Commercial Allocation offering

David joined BCG in 2015. Since joining the firm, he has been a core member of the Marketing, Sales & Pricing and Consumer practices. He has worked on several AI at scale transformations, developing new offers and solutions for AI-driven business decisions.

Before joining BCG, David worked for nine years at Saint-Gobain, in R&D and manufacturing.

AREAS OF EXPERTISE

EDUCATION

  • PhD, mechanical engineering, Ecole Centrale Paris
  • MEng, Ecole Centrale Paris

Publications and Videos

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CMOs Need New Measurement Strategies to Cut Through the Noise

As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.

Commercial Allocation by BCG X

Commercial Allocation by BCG X offers an integrated transformation experience. Leveraging BCG’s deep expertise and transformation capabilities, Commercial Allocation optimizes marketing and commercial budget allocation across salesforce and direct-to-consumer touchpoints.

Growth AI by BCG X

This holistic suite of AI offerings is designed to maximize the growth potential of consumer packaged goods companies. It supports data-driven decisions across and within standard commercial functions including pricing and promotion, marketing allocation, product and service innovation, and route-to-consumer sales to improve strategy, planning, and execution.

The Human-Tech Equation for Improving Marketing ROI - rectangle

The Human-Tech Equation for Improving Marketing ROI

The floor has fallen out from under marketers. They need a bold new approach to measuring the impact of their efforts—and determining where to spend their organizations' dollars.
Five Rules for Fixing AI in Business - rectangle

Five Rules for Fixing AI in Business

Companies struggle to use AI to improve the way their businesses operate, a challenge that can be mitigated by following five rules.