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Dutch MacDonald is a member of BCG X, Boston Consulting Group’s tech build and design unit, specifically leading efforts in driving breakthrough innovations using behavioral and human-centered design.

Dutch joined BCG with the acquisition of digital design and innovation lab MAYA Design, where he served as CEO. Prior to joining MAYA, he practiced architecture for more than 17 years, and he brings an architectural, omnichannel approach to driving transformations.

Dutch is also the global lead for design, generating a unified design approach to drive CX/EX and end-to-end customer journeys across BCG worldwide. He has codified new offerings that bring a human-centered focus to accelerating digital transformation within organizations across industries including CPG, health care, financial, industrial goods, and manufacturing.

AREAS OF EXPERTISE

EDUCATION

  • BArch, architecture and design, Carnegie Mellon University

HONORS AND AWARDS

  • US Patent #8,596,600, Collaborative panel system
  • US Patent #9,403,400, Modular portable writing and projection system
  • Over one dozen architecture awards from the American Institute of Architect

Publications and Videos

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The Next Frontier in Experience Design

Frontier technologies are propelling customers into an immersive, adaptive, and screenless future. To stay competitive, companies must reimagine the customer experience.
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Don’t Just Improve Your Customer Experience. Future-Proof It.

With both expectations and competitors’ skills rising, it’s getting harder to stand out with your customer experience. Here’s how to go beyond new and improved.
Give Design Maturity Its Due During Due Diligence - Rectangle

Give Design Maturity Its Due During Due Diligence

Great design can create great value. Yet, few companies examine the design capabilities of a target business—or their own. Here’s how to change that.
The Importance of Being Equitable in Product Design - Rectangle

The Importance of Being Equitable in Product Design

Equitable products, built on the concept of human-centered design, increase value by providing a better customer experience and solidifying brand trust.
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Human-Centered Design Is More Important Than Ever

COVID-19 has brought dramatic behavioral shifts—some of which are here to stay. Designing for the new reality means understanding rapidly evolving needs, expectations, and roadblocks.