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Eduardo Leone joined Boston Consulting Group in 2006. He leads BCG's Marketing, Sales & Pricing practice in Brazil, and is a core member of the Consumer Goods and Financial Institutions practice, and the travel & tourism industry. 

Eduardo has case experience across a broad range of industries and multiple topics including strategy, corporate development, marketing and sales, pricing, organization, operations, and large-scale transformations. He is an expert in digital transformation, operational efficiency, and corporate development, and has worked with many Consumer practice clients on revenue management, go-to-market, and sales force effectiveness. Eduardo has a special interest in loyalty programs.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Stanford Graduate School of Business
  • BS, electrical engineering, with honors

HONORS AND AWARDS

  • Academic Excellence Award “Conde Armando Álvares Penteado” at Polytechnic School of the University of São Paulo, third-best engineering student (of 600)

Publications and Videos

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Perspectivas turismo no Brasil - tendências setoriais e oportunidades

Turismo brasileiro se recupera no pós-pandemia e os setores de transporte aéreo, hotelaria e agências de viagem indicam otimismo para os próximos anos.
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Marketing Digital - Uma Alavanca Chave Para O Crescimento Rentável Do Negócio Bancário Na América Latina

O Brasil se destaca quando o assunto é marketing digital porque tem características distintas em relação aos outros países latino-americanos.
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Marketing digital: Hacia el crecimiento rentable de la banca en Latinoamerica

Las ventas digitales y, por tanto, el marketing digital tienen un potencial enorme para las compañías y sus negocios. En los últimos años, hemos constatado que aquellas compañías que emplean campañas basadas en mejores prácticas de marketing digital mejoran su adquisición y retención de clientes y su imagen de marca.
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The (Re)discovery of Second-hand Fashion in Brazil

A new way of seeing the clothes in wardrobes has led to a growth in the market for second-hand fashion in Brazil. And several factors are connected to this reality, such as sustainability and access to quality items at lower prices.
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Data-Driven Marketing: Latin America’s Road to Digital Maturity

Digital Marketing has become a trendy expression that, just as other concepts, has come to join the corporate jargon of quite a number of companies.
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Finding Islands of Consumer Spending Opportunity in Brazil's Crisis

Even in the midst of crisis, Brazil has more than 200 million people and many local, regional, and sector-specific economies—each with its own defining characteristics, drivers, and trends.
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The 2009 BCG Multilatinas

One hundred high-performing Latin American companies are expanding their operations internationally with impressive speed, ingenuity, and sophistication, adopting approaches that may offer valuable lessons to others.