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Fanny Grönlund joined Boston Consulting Group in 2012. She is a core member of the Consumer practice and works on assignments related to retail and consumer packaged goods, with a specific focus on AI and analytics. Fanny is also a leading member of BCG’s Plan.AI team, which focuses on solutions for end-to-end planning enabled by advanced analytics.

Fanny has extensive experience leading large-scale projects in consumer and industrial goods, and has worked along the entire value chain. In recent years she has spent a lot of her time on transformations enabled by digital and AI, and supported development, implementation, and scaling of data-driven decision making tools.

AREAS OF EXPERTISE

EDUCATION

  • MSc, industrial engineering and management, Lund University/University of California, Berkley

Publications and Videos

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How GenAI Reimagines Supply Chain Management

GenAI overcomes the complexities of previous AI implementations through user-friendly interfaces, agent-based automation, and cross-functional orchestration.
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European Consumers Are Optimistic But Still Not Spending

Our mid-2024 survey found that shoppers feel better about their personal circumstances than national issues, but the combination of higher prices and stagnating wages stifled spending.
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A Challenging Economy Forces Swedish Consumers to Spend Wiser

The pinch of paying more for basics led Swedes to buy fewer non-essentials, shop less often, and hunt for bargains or lower-cost brands.
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Cost of Living Crisis: Nordic Consumer Sentiment 2022

Nordic consumer confidence is at its lowest in over 20 years—dropping below that of the COVID-19 crisis and even the Great Recession of 2008.
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Swedish Consumer Sentiment 2021

Inspiration, Convenience, and Sustainability at the core when capturing your post-pandemic consumer