Skip to Main

Franck Luisada is a core member of the Technology, Media, & Telecommunications practice at Boston Consulting Group and he leads the firm’s global work in the Telecommunications sector.

Since joining BCG in 2006, Franck has worked with telecommunication clients on strategy development, marketing and sales, customer experience excellence, and operational efficiency.

Franck’s experience has included developing customer-experience-excellence programs, channel strategy and efficiency, and portfolio simplification and large-scale transformation plans.

Prior to joining BCG, Franck was a manager in the Paris office of DiamondCluster International, and he worked for Gemini Telecom Media in Madrid and Paris.

AREAS OF EXPERTISE

EDUCATION

  • Master’s degree, finance and accounting, ESSEC Business School

Publications and Videos

" "

The 2024 TMT Value Creators Report: A Resurgent Sector Looks to Its AI-Powered Future

Value creation is back in fashion at TMT companies, with $15 trillion created over the past five years. AI is already making an impact.

Optimism at Mobile World Congress

Top performers with healthy margins will be able to invest in technology to drive efficiency and growth. But some challenges lie ahead. BCG’s Vaishali Rastogi and Franck Luisada discuss where telcos need a laser-like focus.

" "

The 2024 Telco Value Creators Report: A New Formula for Success

Telcos’ five-year performance record in terms of total shareholder return and value creation is below average—but an analysis of the top-ranked players shows how companies can overcome the industry’s challenges.
" "

The 2023 TMT Value Creators Report: Generating Value Despite Tougher Times

TMT was hit hard by market volatility in 2022—but AI and other technologies are setting the scene for the next wave of value creation.

Telcos Today, Tomorrow, and Beyond

Vaishali Rastogi and Franck Luisada discuss changes and value creation potential in the telecom industry.

Bright Spots for Telcos in a Downturn | rectangle

Bright Spots for Telcos in a Downturn

In a rough year for markets, telecom operators held up comparatively well, despite continuing to face some fundamental challenges, while infrastructure companies cooled considerably.
What Five Trends Mean for Telcos | Rectangle

What Five Trends Mean for Telcos

To succeed, telcos will have to navigate a series of shocks and trends that will force them to revisit their traditional strategic approaches.
2022 TMT Value Creation Report | Rectangle

Innovation and the Pandemic Propelled Performance

The technology, media, and telecommunications sector outperformed many other industries in total shareholder return, led by a strong showing in tech.
In Telecom, Tower Companies Soared While Operators Struggled

In Telecom, Tower Companies Soared While Operators Struggled

Infrastructure players and telcos are forging different paths to create shareholder return, but both sectors are automating, modernizing, and adopting digital throughout their operations.
scaling-up-agile-telcos-rectangle-opt.jpg

Scaling Up Agile at Telcos

Only a few companies have moved beyond the pilot stage so far. But telcos need to decide quickly whether to embrace agile or be left behind.
how-telcos-can-put-their-money-1694x950-tcm9-86370.jpg

How Telcos Can Put Their Money Where Their Customers Are

Streaming video and other apps are fueling unprecedented demand for data. To keep up, while holding prices down, telcos must embrace a new and very different approach to network upgrades.
digital-technologies-1694x950-tcm9-63378.jpg

Digital Technologies Raise the Stakes in Customer Service

Technology can help companies improve customer service by tracking the channels customers have used and the information they’ve shared about their needs and problems.