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Distributed energy is transforming the way energy is generated and used. To stay competitive, incumbents must strengthen their understanding of B2B and B2C customers' needs in diverse industries.

Holger Rubel leads Boston Consulting Group's green energy work and is a core member of the firm’s Energy; Technology, Media & Telecommunications; Social Impact; and Corporate Finance & Strategy practices.

Since joining BCG in 1997, he has acquired deep knowledge and experience along the value chain and worked with a broad array of stakeholders, such as equipment manufacturers, OEMs, project developers, utilities, independent energy-service companies, and investors.

Holger’s work in the areas of green energy and sustainability has taken him to all corners of the world to oversee and coordinate projects in solar, wind, energy efficiency and storage, biomass and biofuels, carbon related topics, and other areas.

Before joining BCG, Holger was a research assistant at the Max Planck Institutes in Stuttgart.

AREAS OF EXPERTISE

EDUCATION

  • PhD, physics and semiconductor technology, Max Planck Institutes
  • MPhil, physics and mathematics, University of Heidelberg and University of Cambridge

Publications and Videos

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Circular Strategies for a Garment’s End-of-Life Moment

Waste reduction alone is an inadequate response to fashion’s impact on the environment. It’s time for brands to double down on advanced recycling solutions.
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Private Capital and the Climate Opportunity in Europe

The atmosphere for climate and sustainability investments in Europe is improving. Private equity and venture capital players need a strong strategy to seize this opportunity.
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実効性あるESG戦略策定への道筋――独建材企業クセラグループの事例より

CO2排出量の削減が難しい産業の企業は良いESG評価を得ることができない、という認識が一部にあります。しかし、そうした業界でも戦略的にESG目標を設定して実行に移し、成果をあげている企業もあります。
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The True Cost of Food

The environmental, economic, and social costs of food aren’t included in the price. Stakeholders must account for them to limit agriculture’s adverse effects and increase its positive impact.

Holger Rubel on Where the Distributed Energy Market Is Headed

Distributed energy is transforming the way energy is generated and used. To stay competitive, incumbents must strengthen their understanding of B2B and B2C customers' needs in diverse industries.

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Shrimp Farmers Worldwide Must Adopt Sustainable Practices—or Risk Falling Behind

Major shrimp importers are demanding sustainability and traceability. To thrive in the coming decade, producers must change the way they do business.
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A Circular Solution to Plastic Waste

Plastics regeneration technologies such as pyrolysis offer economically viable ways to combat this pressing environmental challenge.
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The M&A Way into Distributed Energy

Traditional power companies can no longer ignore the popularity of green energy. M&A is the quickest and most effective approach to entering this market.
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How the Wind Industry Can Harness Gale-Force Change

Wind power is going mainstream. As the industry matures, it must shift from maximizing megawatts to optimizing the lifetime value of turbines and other assets.
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It’s Time to Plant the Seeds of Sustainable Growth in Agriculture

Sustainable farming could be a huge opportunity for agricultural companies—but most haven’t embraced it.
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The Role of Green Projects in Scaling Climate Investments

To achieve international climate goals, companies and investors must support green projects. But green projects must be financially attractive to the target investors.
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Ten Steps Toward the Circular Economy

The circular economy rethinks the traditional take-make-dispose economic model and envisions a new approach that is regenerative by design.