Managing Director & Partner
Madrid
Ignacio Hafner specializes in data-driven customer management transformations for subscription businesses at Boston Consulting Group. His clients include energy retailers, telcos, tech companies, media clients, insurers, and retail banks. The majority of his transformation case work has focused on churn management, x-sell and u-sell, personalized pricing based on pricing sensitivity, client acquisition, and data-driven default management—from admissions to collections.
Ignacio has worked at BCG since 2010 and has significant experience applying digital and analytics. He co-leads Deep Customer Engagement AI by BCG X, the firm’s data-driven customer management product for subscription businesses.
GenAI has the potential to help telcos save 70% of their customer service costs. BCG’s Ignacio Hafner discusses automation and augmentation—the two elements that will drive the most impact.
With the help of our end-to-end customer management tool, more than 600 sales reps are using AI to drive their campaigns.