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James Brindley leads Boston Consulting Group's Prague office and the firm's activities in the Czech and Slovak markets. He is a core member of BCG's Consumer practice, focusing on supporting retailers and wholesalers both locally and internationally.

Jamie specializes in commercial, category management, and strategy projects for his clients. He has deepest experience in modern trade food retail and wholesale, followed by DIY and non-food retailing. He works for both traditional brick-and-mortar retailers, omnichannel players, and e-commerce pureplays. His work for BCG has seen Jamie work across Western, Central, and Eastern Europe, and he has significant experience leading teams in Africa, and across the Middle East, and Australia.

Before joining BCG, Jamie worked as a journalist for Czech Radio and as an English teacher in Germany.

AREAS OF EXPERTISE

EDUCATION

  • BA, Oxford University

Publications and Videos

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The SAR 50 Billion E-commerce Opportunity in Saudi Arabia

E-commerce has grown at an unprecedented rate since the COVID-19 pandemic began, a trend that will likely continue once the pandemic is over. The Kingdom of Saudi Arabia is well-positioned to take advantage of this trend by developing a strong domestic e-commerce market and, with the right policies, becoming an e-commerce powerhouse in the GCC region.