Javier Pérez Moiño
Managing Director & Partner
Madrid
Javier Pérez Moiño is a core member of Boston Consulting Group's Marketing, Sales & Pricing practice, with an industry focus on financial institutions and telecommunications. He is the global lead for digital acquisition programs in banking and a key expert in digital marketing for other industries such as telecommunications, insurance, utilities, travel and consumer packaged goods.
Javier joined BCG in April 2020 bringing a wealth of experience across digital marketing, CRM, and personalization, with a focus on data, analytics, and user experience. Javier works with leading brands to support their digital transformation by helping them accelerate final digital sales results. He helps brands to break internal silos and face the current challenges in the marketing ecosystem to turn outstanding digital experiences into tangible business results while redefining and evolving their organization and operating models.
Before joining the firm, Javier worked at with Accenture for over 25 years, most recently as Head of Personalization and Programmatic Services for Europe and Latin America for Accenture Interactive.
AREAS OF EXPERTISE
EDUCATION
- CCEE, Economics, Universidad Pontificia de Comillas (ICADE)
HONORS AND AWARDS
- Smarties Gold Award, Best Lead Generation Program – Mobile Marketing Association 2017
- Best eCommerce Project – OMExpo Digital Awards, 2017
- Ecommerce Project awarded as one of the “50 Innovation Ideas” – Expansión Financial Newspaper 2016
- Best European Digital Transformation Enterprise – Digital Enterprise Show 2016
Publications and Videos
A BCG Report on Digital Marketing Maturity
BCG’s Javier Pérez Moiño says the report has good news and bad news. Advanced brand marketers are getting results, but overall, marketing maturity has declined.
With Precision Marketing, Brands Can Personalize Their Media Buys
Identifying all the touchpoints for consumers is challenging, but precision branding can help companies personalize approaches even to a broad and diverse audience. BCG's Javier Pérez Moiño explains.
