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Jean Lee is a member of the senior leadership team for The Boston Consulting Group’s Center for Customer Insight, and a core member of the firm’s travel and tourism sector. She is also a member of the Marketing, Sales & Pricing practice.

Since joining BCG in 2006, Jean has led several projects focused on consumer insight across industries, as well as travel and tourism across functions. Within consumer insight, she has helped clients develop Demand Centric Gowth (DCG) strategies and market-entry strategies. She has advised on consumer insight topics for travel and tourism, apparel and retail, financial services, industrial goods, and health care. Jean has also worked with a number of social impact organizations.

Jean also has deep expertise across topics within travel and tourism, especially within airlines. She has executed a large number of projects globally spanning operational improvement, strategic planning, brand loyalty, organizational culture, and product strategy.

While she was earning her MBA at Wharton, Jean worked as a marketing and strategy intern at Wetpaint, an online media and entertainment startup. Prior to joining BCG, she worked in executive development for a global manufacturing company in China and founded a Chinese language program for adopted children.

AREAS OF EXPERTISE

EDUCATION

  • MBA, honors, strategy and marketing, Wharton School of the University of Pennsylvania
  • BA, summa cum laude, psychology, Rice University

Publications and Videos

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Put On Your Running Shoes: Future of Consumer Intelligence Series

A global survey finds that business leaders expect AI—both predictive and generative—to be a game changer in helping companies address critical consumer intelligence issues.

The Importance of Making Your Business Equitable and Inclusive

BCG’s Jean Lee discusses why organizations should be equitable and inclusive—and how the benefits are felt both within and outside the workplace.

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A Human Approach to Closing the Digital Divide

Nearly 20% of Americans lack broadband access or a device to tap into the internet. Digital navigators—individuals trained to help people get online—can bridge the gap.
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Reinventing Gender Diversity Programs

When money no longer buys happiness, companies must rethink their approach to diversity, equity, and inclusion (DEI).
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It’s Time to Reimagine Diversity, Equity, and Inclusion

To take DEI to the next level, look beyond broad categories of race, gender, and sexual orientation to discover what truly shapes employees’ experiences at work.
Boosting Broadband Adoption and Remote K–12 Education in Low-Income Households

Boosting Broadband Adoption and Remote K–12 Education in Low-Income Households

Internet service providers are partnering with states, municipalities, school districts, community nonprofits, and philanthropies to lead digital inclusion initiatives. This report identifies the solutions and best practices.
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Consumer Sentiment Snapshot Key Charts: November

The mixed news about the pandemic has produced somewhat muted reactions in our latest consumer sentiment survey.
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COVID-19 Consumer Sentiment Snapshot #13: Picking a POTUS

In an election season like no other, the pandemic weighs heavily on most voters’ minds.
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Consumer Sentiment Snapshot Key Charts: September

Consumer behavior remains fairly steady in the face of unpredictable and somewhat volatile new COVID-19 case numbers as autumn approaches.
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Consumer Sentiment Snapshot Key Charts: August

After a rough July, consumers are regaining their equilibrium—and their optimism—as they look toward resuming activities that COVID-19 has forced them to forgo.
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Consumer Sentiment Snapshot Key Charts: July

The pandemic’s recent resurgence has increased concerns about the riskiness of many activities—but activity levels remain surprisingly stable.
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Consumer Sentiment Snapshot Key Charts: June

Although the numbers of new cases in different countries—and in different states within the US—vary widely, consumers show striking similarity in their views of the pandemic and their plans for future activities.