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Jean-Sébastien Verwaerde is the head of the Boston Consulting Group's Consumer and Marketing, Sales & Pricing practices in France. Jean-Sébastien is also a core member of the global leadership for consumer packaged goods (CPG) pricing, with a focus on clients in fast-moving consumer goods (FMCG), packaged foods, and luxury brands. He has worked with leading global FMCGs and B2C companies to transform their net revenue management capabilities by leveraging AI and analytics solutions covering pricing, promotions, and assortment.

AREAS OF EXPERTISE

EDUCATION

  • MSc, ESSEC Business School
  • MSc, international business, Maastricht University
  • BSc, business engineering, Facultés Universitaires Notre Dame de la Paix

Publications and Videos

Five Moves for CPG in a Cost-of-Living Crisis | rectangle

Five Pricing Moves for CPG in a Cost-of-Living Crisis

Consumer packaged goods companies have many options for balancing volume and profit in a downturn, but they need the right tools to make the changes stick.
People gathered around computers

Why AI Transformations Should Start with Pricing

Many companies want to apply AI to improve their processes. Those that focus first on pricing tend to get better results faster.