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Jeff Robinson is a member of The Boston Consulting Group’s Strategy practice and a core member of the firm’s Consumer and Marketing, Sales & Pricing practices.

Since joining BCG in 2001, Jeff has worked extensively in consumer products and services and in retail, helping clients enhance their use of pricing through deeper consumer insight and understanding, clear and actionable in-store pricing strategies, improved pricing execution, and better pricing capabilities overall.

Before joining BCG, Jeff was director of marketing and sales at James Publishing.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Duke University Fuqua School of Business
  • BS, physics, Brigham Young University

HONORS AND AWARDS

  • Fuqua Scholar, Duke University Fuqua School of Business

Publications and Videos

Beyond the Black Box in Pricing Rectangle

Beyond the Black Box in Pricing

When B2B companies let technology drive their pricing governance models, they can lose sight of their strategic objectives. Smart pricing authority keeps them on course.
Achieving Rapid Topline Growth with Revenue Assurance

Achieving Rapid Topline Growth with Revenue Assurance

Robotic process automation and machine-learning tools can be used to stop revenue leakage, solving what for many companies is a systemic problem.
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Evaluating Pricing in Due Diligence for Value Creation in Private Equity

By formulating the right pricing strategy during due diligence, private equity firms can incorporate the potential for significant EBITDA increases into their investment theses and, ultimately, into their bids. BCG’s approach to assessing potential pricing improvements during due diligence helps PE firms capture this upside after acquisition.
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Use Big Data to Give Local Shoppers What They Want

Brick-and-mortar retailers must adopt improved data analytics as part of a broader strategy to optimize localization and keep customers coming through the door.
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How Retailers Can Improve Promotion Effectiveness

Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.
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Taking the Fear Out of Retail Pricing

Smart use of pricing techniques boosts not only revenue but also store traffic, brand perception, purchase frequency, and customer loyalty. And it delivers results fast.