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Jessica Apotheker is Boston Consulting Group's global CMO, as well as CMO for BCG X, the firm's tech powerhouse.

In her client work, Jessica is the global lead for the Digital Growth team and a member of BCG X, Boston Consulting Group’s tech build and design unit. Since joining BCG in 2008, Jessica has had a leading role in many engagements helping companies in the consumer packaged goods, automotive, and health care industries transform their marketing capabilities.

Jessica is an expert in large-scale digital marketing and digital go-to-market transformation, data-driven marketing in B2B2C and B2B, marketing analytics and ROI measurement, and marketing acceleration and operating model redesign.

AREAS OF EXPERTISE

EDUCATION

  • Masters, strategic management, HEC Paris

Publications and Videos

What Leaders Can Do to Harness the Power of AI

AI is a top priority for 75% of executives, but only 25% are seeing its impact. BCG’s Jessica Apotheker shares a robust playbook for getting results.

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From Potential to Profit: Closing the AI Impact Gap

AI remains a top priority for business leaders worldwide in 2025, with a strong focus on generating tangible results, according to BCG’s survey of C-suite executives.
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Where’s the Value in AI?

Only 22% of companies have advanced beyond the proof-of-concept stage with AI, and only 4% are creating substantial value. Our new research reveals important insights about what leaders are doing right.
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CMOs Need New Measurement Strategies to Cut Through the Noise

As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.

“Technology’s Invisible to Consumers, Isn’t It?” Not This Technology.

Consumers think far more about AI than business leaders imagine. And while the technology is polarizing, people are far more excited than concerned. Jessica Apotheker and Aparna Bharadwaj discuss the paradigm-shifting impact of AI and GenAI.

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Consumers Know More About AI Than Business Leaders Think

Artificial intelligence isn’t new, but broad public interest in it is. Our survey of consumers found that people are surprisingly knowledgeable and excited about AI.

Navigating the Right and Left Brain of AI

Generative AI ignites creativity, while predictive AI ensures precision. To unlock value, companies must master both. The key? Start by prioritizing your goals, upskilling teams, and integrating new tech with purpose.

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BCG AI Radar: 生成AIの可能性を利益に

1,400人以上の経営層を対象としたBCGの調査で、生成AIが急速にビジネスのあり方を変えつつあることが明らかになりました。企業はどのようにして、生成AIの可能性を利益に変えているのでしょうか。
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生成AIの“魔法”をビジネスインパクトにつなげるために

生成AIは驚異的なテクノロジーですが、経営リーダーたちはそれを活用して成果を上げる準備を整えています。企業が今すぐに取り組むべき3つの価値創出戦略を提示します。

AI and Gender Diversity

What does AI mean for gender diversity? BCG’s CMO Jessica Apotheker explores the themes of representation, trust, and centralizing AI decision-making in corporate strategy.

What Will Happen to Marketing in the Age of AI?

While generative AI is poised to transform the workplace, we still need human brains for new ideas. BCG CMO Jessica Apotheker offers a pragmatic and hopeful look at the future of business.

Celebrating One Year of BCG X

BCG X is a real tech company within BCG—and much more. Join us as we continue to broaden the solutions we deliver to clients and revolutionize entire industries.