Skip to Main

Jessica Distler is a leading member of the Consumer practice and the Central Europe region lead for retail at Boston Consulting Group. She has extensive experience with both food and non-food retail clients, as well as fashion, luxury, and sportswear. She has led engagements along the entire value chain with a special focus on customer-centric and digital transformation.

Over the last few years, Jessica has supported leading international food and non-food companies in the development of their strategy and the execution of their digital transformation, with a particular focus on improving digital capabilities in the area of advanced analytics.

Prior to joining BCG, Jessica worked for SONY BMG Music Entertainment.

AREAS OF EXPERTISE

EDUCATION

  • PhD in Music, Hochschule für Musik Carl Maria von Weber Dresden
  • Degree in Economics, economics, University Hagen

Publications and Videos

" "

Black Friday 2024: GenAI Helps Consumers Hunt for Bargains

BCG’s annual survey asked 10,000 consumers across nine different markets about sentiment and expectations ahead of Black Friday, Cyber Monday, and Singles’ Day.
""

German Consumers Are Cautiously Optimistic, but Not About Prices

Uncertainty and change has people feeling better about their own circumstances than the country—but good feelings don’t extend to higher spending.
Bargain Hunters Set to Drive Record Black Friday | Hero

Bargain Hunters Set to Drive Record Black Friday

Cost-conscious consumers are bringing forward holiday spending to November sales events, a BCG survey in seven countries shows.
What to Expect from Black Friday Amid the Cost-of-Living Crisis | Rectangle

What to Expect from Black Friday Amid the Cost-of-Living Crisis

Here’s what matters most to consumers—and what brands and retailers should be focused on—as we enter the biggest sales event of the year.
ready-for-ai-540x540-tcm9-232712.jpg

Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

Advanced analytics will be key for companies in the coming years and decades. In a joint study with Google we provide a path for companies to become ready for an AA/AI driven future.
ready-for-ainything-1694x950-tcm9-237469.jpg

Ready for A(I)nything: Taking Stock of Retailers’ Readiness in AA/AI in Germany, Austria, and Switzerland

How ready are retailers and fashion brands in Switzerland, Germany and Austria when it comes to advanced analytics and artificial intelligence? A joint BCG/Google-study shows that 74% of them have tests in place - but only 8% are ready to fully leverage it.
taking-digital-marketing-fashion-2880x1620-tcm9-207910.jpg

Dressed for Digital

While many fashion brands talk the talk when it comes to digital marketing, few truly walk the walk. But companies have a lot to gain by taking digital capabilities from basic to state of the art, including an average 15% increase in revenues.
apparel-at-a-crossroads-1694x950-tcm9-81521.jpg

Apparel at a Crossroads: The End of Low-Cost-Country Sourcing

Sooner or later, there will be no low-cost countries left to meet apparel makers' needs. But keeping labor costs down is not their only option.