John Dannberg is a core member of Boston Consulting Gorup's Consumer practice, specializing in retail and large-scale change. He leads BCG’s Consumer practice and retail work in Finland.

John works with clients on driving transformations, large-scale change programs, performance improvement (including organizational, commercial, and operational aspects), M&A, and strategic topics. Many of his projects involve developing and deploying new digital and advanced analytics tools and ways of working to deliver better performance.

John’s retail clients have included grocery, DIY and technical trade, general merchandise, department stores, discount, E-commerce, food service, and automotive players, as well as many companies involved in B2B distribution. In consumer goods, he covers fast-moving consumer goods and durables. Recently, John has focused mostly on companies based in the Nordics, but he has also worked with clients in Europe, the UK, Russia and Eastern Europe, and Australia.