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Jonas Lorentzen joined Boston Consulting Group in the fall of 2014. He is a core member of the Consumer practice focusing on retail, consumer goods, and fashion and luxury, with expertise in large scale change, turnaround and transformation, cost out, strategy, and retail operations. Currently, he is focusing on working with consumer and retail clients on their digital transformations.

In addition, Jonas is a core member of the Transform, Technology & Digital Advantage, and Corporate Finance & Strategy practices. Jonas has worked in over ten countries, including the US, the Nordics, Germany, and Thailand.

Prior to coming to BCG, Jonas worked with Novozymes, Denmark, in business finance research and development as a financial and strategic analyst.

AREAS OF EXPERTISE

EDUCATION

  • MSc, Applied Economics and Finance, Copenhagen Business School
  • BSc, International Business, Aarhus University

Publications and Videos

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Denmark’s Spending Dilemma: Cheerful Minds, Tight Purses

People are optimistic about the country’s affairs and their own circumstances, but cut back on purchases to counter higher prices.
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Danish Consumer Sentiment Series - July 2023
Update Indicates Brighter Days Ahead for Danish Retailers

Sentiment among Danish consumers is improving as consumers expect a slight increase in spending over the coming period.