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Josh Ding is a core member of Boston Consulting Group’s Consumer Practice in Greater China. His experience in China covers many consumer goods categories including apparel, luxury goods, food and beverage, spirits, appliances and electronics—from both the brand company and retailer perspectives. He is the lead for Innovation in Consumer Products for the Asia Pacific region.

Based in Singapore before settling in Shanghai, Josh has gained experience from more than 40 consumer projects in seven markets. He has supported numerous companies in defining and executing their growth agenda in China, covering topics such as digital transformation, growth strategy, market segmentation, channel strategy, retailer strategy for FMCG, brand architecture, consumer-related CDD, innovation, organization, and route-to-market, as well as mergers and acquisitions and post-merger integration.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Kellogg School of Management
  • MS, operations research, Massachusetts Institute of Technology
  • B.Eng., electrical engineering, National University of Singapore

HONORS AND AWARDS

  • First-class honors in electrical engineering, National University of Singapore

Publications and Videos

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How Chinese Grocers Can Leapfrog the Competition

By digitizing their value chains from end to end, Chinese grocers can increase efficiency, boost margins, please customers—and make gains against the competition.
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Digital Marketing 3.0: DeEP Brand Power Tool – Growth of Share of Mind

The DeEP methodology, combining the Alibaba’s data assets and BCG marketing & analytical expertise, is a first of its kind approach towards the ultimate goal of understanding impact of spend and brand equity.