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Julia Jacobson joined Boston Consulting Group in 2017. She is currently an Ambassador to BCG Henderson Institute (BHI), researching on the future of cities.

Prior to BHI, Julia’s work at BCG focused on consumer experience, ecommerce optimization, omnichannel strategy, and the future of work. She also completed a secondment in Strategy and Planning at the Whitney Museum of American Art

AREAS OF EXPERTISE

EDUCATION

  • BA, global affairs, Yale University

Publications and Videos

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Creating a New Reality: The Metaverse in MENAT

The metaverse is the next generation of the internet, heralding a new interconnected reality. This paper looks at how to unlock the metaverse in the MENAT region.
An Ecosystem Approach for City Governance - Rectangle

An Ecosystem Approach for City Governance

Ecosystems are popular in business because they foster innovation, address complexity, scale quickly, and adapt to changing environments. They can do the same for cities.