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Julian Cua is a core member of Boston Consulting Group's Consumer, and Technology, Media & Telecommunications (TMT) practices, specializing in leveraging digital and AI technologies for practical applications to transform companies in an emerging market context. He is also a core leader for BCG's Center for Consumer Insights in the Philippines, which builds proprietary insights about consumers.

Julian has been with BCG since 2010 and has led many large scale transformation programs for Philippine conglomerates. Prior to BCG, Julian worked at Amazon.

AREAS OF EXPERTISE

EDUCATION

  • MBA, London Business School, Dean’s List
  • BSc, Management of Applied Chemistry, Ateneo de Manila University, Summa Cum Laude

Publications and Videos

The Filipino Dream | Hero

The Filipino Dream

With a population of 115 million, what do dreams and progress truly mean beyond traditional metrics like GDP and unemployment for the Philippines?
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Philippines Venture Capital Report 2024

Amid global challenges, the Philippines startup ecosystem has thrived and showcased resilience, outperforming its regional neighbours. How did the Philippines achieve this and what lies ahead for its startup landscape?
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Revolution and Reinvention: The Future of Retail in South East Asia

Southeast Asia's retail landscape is evolving with changing consumer behavior. What are the trends driving the change and how can industry players capture value in this evolving landscape?