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Karin von Funck joined Boston Consulting Group in 2001. She leads the firm's Consumer practice in Central Europe and is the global leader for the firm's zero-based transformation (ZBT) work.

She has developed go-to-market strategies covering sales, marketing, digital transformation, consumer insights, and pricing. In addition, Karin's experience includes operational and organizational matters, strategic planning in growth strategy, business model innovation, and portfolio strategy. She has worked with clients in Western Europe, Eastern Europe, the Middle East, and Africa, proving her adaptability and the extensive impact of her work across different market environments. Karin's project experience extends beyond consumer goods to include holistic cost transformations in other areas.

Karin has led many ZBT programs in a variety of industries and has particular experience in zero-based indirect and zero-based organizations. She also spearheaded the development of BCG's proprietary ZBB toolbox, enhancing spend transparency to unmatched levels.

AREAS OF EXPERTISE

EDUCATION

  • PhD, business economics, Trier University
  • MBA, EGADE, Tec de Monterrey
  • BA, Reutlingen University

Publications and Videos

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Zero-Based Organizations Free Up Funds to Make Strategic Bets

Cost management is a top corporate priority today. But so is investing in talent, critical technologies, and strategic opportunities. A ZBO approach offers a solution to this dilemma.
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German Consumers Are Cautiously Optimistic, but Not About Prices

Uncertainty and change has people feeling better about their own circumstances than the country—but good feelings don’t extend to higher spending.
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European Consumers Are Optimistic But Still Not Spending

Our mid-2024 survey found that shoppers feel better about their personal circumstances than national issues, but the combination of higher prices and stagnating wages stifled spending.
The Zero-Based Approach to Smarter Spending for Industrial Companies | rectangle

The Zero-Based Approach to Smarter Spending for Industrial Companies

Aggressive cost cuts may be tempting, but they often leave companies less equipped to compete. Instead, companies should apply an old idea made new: zero-based budgeting.
To Make Zero-Based Budgeting Work Change Behavior

To Make Zero-Based Budgeting Work, Change Behavior

ZBB is a powerful—and increasingly relevant—clean-slate approach to resource allocation. But to implement it successfully, companies must change their organizational mindset.
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Zero-Based Budgeting Comes to Business Functions

Prime your corporate processes for digital (or any) transformation by drilling down to the essentials.
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Zero-Based Budgeting for the Growth-Oriented CEO

These programs can deliver impressive savings, but the overriding goal should go beyond cost cuts to enable the company’s overall growth agenda.
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Gauging Long-Term Impact in the Social Sector

Few large international nongovernmental organizations have a good way to measure long-term impact in the social sector. Here’s an effective approach that one organization has developed.