Skip to Main

Katie Sinyard is a core member Boston Consulting Group's Marketing, Sales, & Pricing; Consumer; and Travel, Cities, & Infrastructure practices. She joined BCG in Atlanta in 2011 and spent time in the Dubai office from 2013 to 2014 and has been in Nashville since 2024.

Katie's focus is on marketing (strategy, planning, activation, measurement) and ecommerce. Since joining BCG, she has gained experience working on revenue generation and growth topics for travel and leisure, food and beverage, beauty, fashion, and automotive clients.

AREAS OF EXPERTISE

EDUCATION

  • MBA, University of Pennsylvania Wharton School of Business
  • BA, magna cum laude, Vanderbilt University

Publications and Videos

" "

What’s Next in Video Advertising?

BCG, Google, and Omnicom Media Group are laying the groundwork for “unified video,” a holistic approach that reduces the complexity of decision making and helps advertisers sync their spend with the media that their target audience consumes.
B2B Marketing in a World Without Cookies | Rectangle

B2B Marketing in a World Without Cookies

Faced with stricter government regulation of third-party customer data sharing and beefed-up privacy features in new operating systems and browsers, digital marketers must rethink their data strategies.