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Kristi Rogers is a core member of the Technology, Media & Telecommunications practice at Boston Consulting Group. Her main area of focus is media and information services, both B2B and B2C. Kristi has a keen interest and deep experience in topics related to growth strategy/M&A, consumer insights, go-to-market, and data/analytics. She is closely affiliated with the Marketing, Sales & Pricing practice.

Prior to joining Boston Consulting Group, Kristi worked for eight years in consumer goods, holding several finance positions at Philips in both the US and Europe.

AREAS OF EXPERTISE

EDUCATION

  • MBA, New York University Stern School of Business
  • BA, International Business, University of Washington

Publications and Videos

Any Company Can Become a Resilient Data Champion | rectangle

Any Company Can Become a Resilient Data Champion

Data champions have outperformed laggard peers across major indicators such as revenue growth, sustainability, lead times, and employee attrition—a performance gap that is expected to widen.
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The Keys to Scaling Digital Value

Improving digital proficiency requires the right enablers.
Consumers Want Privacy. Marketers Can Deliver.

Consumers Want Privacy. Marketers Can Deliver.

With a privacy-first approach to data-driven marketing, companies can build trust with consumers and create lasting value, new research from BCG and Google shows.
The Fast Track to Digital Marketing Maturity - rectangle

The Fast Track to Digital Marketing Maturity

Four accelerators enable more advanced companies to outperform.
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Signals Intelligence

Display retargeting from paid search ads can reduce cost per action by 40%. Advertisers that don’t use this advanced technique are leaving money on the table.
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The Growth of the Global Mobile Internet Economy

By 2017, the mobile Internet will generate revenues of $1.55 trillion in the 13 countries that account for 70 percent of world GDP.
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The Mobile Internet Economy in Europe

In the EU5 in 2013, the mobile Internet economy generated about €90 billion ($120 billion) in revenues and an economic surplus for consumers of almost €770 billion ($1 trillion).
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Improving Engagement and Performance in Digital Advertising

Advertisers that use advanced targeting techniques reach an engaged audience in ways that increase relevance and enhance the consumer experience.
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Efficiency and Effectiveness in Digital Advertising

In an increasingly ROI-driven industry, agencies that can translate efficiency gains into added value and superior performance for their clients attain an increasingly important competitive advantage.