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Leila Hamidou is a core member of the Marketing, Sales & Pricing; Consumer; and Health Care practices at Boston Consulting Group. She is a member of the Commercial Allocation by BCG X and leads Women@BCG in Paris.

She has worked with biopharma, OTC, and chemicals clients, as well as FMCG companies including in wines and spirits, beverages, fresh food, and beauty. In addition, Leila has supported several private equity firms during confidential acquisitions.

Leila has experience in all aspects of marketing and trade and special expertise in data-driven marketing and revenue management.

AREAS OF EXPERTISE

EDUCATION

  • MSc, applied physics and mathematics, Ecole Centrale/Supelec

Publications and Videos

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CMOs Need New Measurement Strategies to Cut Through the Noise

As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.
Startups : En France comme en Europe, le chemin vers la parité est encore long | Rectangle

Startups : En France comme en Europe, le chemin vers la parité est encore long

En Europe, seules 22 % des startups créées en 2022 comptent au moins une femme parmi leurs fondateurs.
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Quelle place des femmes à la direction des entreprises de demain – French Tech 120 : des instances dirigeantes très loin de la parité

Les startups de la French Tech sont-elles des modèles de diversité ? D'après la dernière étude BCG x SISTA, seules 18% de femmes occupent des postes de direction dans le « Next 40 », contre 20% pour le CAC 40.