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Lisa Krayer is a core member of Boston Consulting Group's Technology, Media & Telecommunications; Technology & Digital Advantage, and Marketing, Sales & Pricing practices. She has conducted in-depth research into the impact of generative AI on individuals and businesses for the BCG Henderson Institute. She has also supported thought leadership in quantum computing and other emerging/deep technologies.

In her client work, Lisa has helped define sales and R&D strategies for various enterprise software and deep tech solutions, such as defining the product strategy of vertical-specific cloud solutions, defining R&D roadmaps for deep tech startups and building next best action models for various enterprise software and solutions.

Lisa joined the firm after completing a PhD in electrical engineering in January 2020.

AREAS OF EXPERTISE

EDUCATION

  • PhD, electrical engineering, University of Maryland
  • MSc, electrical engineering, University of Maryland,
  • BSc, physics, University of California San Diego

Publications and Videos

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GenAI Doesn’t Just Increase Productivity. It Expands Capabilities.

A new experiment shows that GenAI isn’t just a tool for increasing productivity—it can expand the range of tasks workers can perform.
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生成AIで価値を創出するとき、破壊するとき――実験結果からの考察

BCGは、コンサルティング業務における生成AIの活用を検証する最新の実験を行いました。それによると、人間は生成AIが大きく価値貢献できる分野では不信感を抱き、逆に生成AIに適性がない分野では期待を寄せすぎているようです。
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Why Collaboration with Generative AI Is So Tricky—and How to Make It Work

To capture GenAI's value, businesses must focus on formulating lasting guiding principles for how their company will use the technology as it evolves.
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How Employees Feel about Their Jobs Can Make or Break a Company’s A.I. Transformation. Here’s How Leaders Should Handle It

Employees who feel their professional identities are threatened by AI are more resistant to its adoption and less likely to use and derive value from it.
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Generative A.I.: 4 Things Executives Should Do to Future-Proof Their Strategy

Companies should focus their resources on using GenAI to create competitive advantage.
CEOs Need to Prepare for the Generative AI Revolution | Hero

生成AI戦略を構築する――CEOのための手引き

生成AIは、CEOにこれまでにない難問を突きつけています。まず取り組むべきは、生成AIが自社や業界に与える影響を理解することです。本稿では、生成AIがもたらす好機を捉えつつ、課題をかじ取りするための戦略の立て方をご紹介します。
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Engaging Consumers in a Generative AI World

Large language model-powered virtual assistants are about to get between traditional companies and their customers, forcing executives to make tough choices sooner than expected.
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Companies Need to Be Socially Responsible in the Metaverse Too

Despite some companies' disillusionment with the metaverse, data suggest that the field is blossoming.
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The Race to Quantum Advantage Depends on Benchmarking

The effective use of benchmarks could be a key source of competitive advantage for investors and end users.