Lisa Licht is a senior advisor to the Marketing, Sales & Pricing (MSP) practice at Boston Consulting Group. She is an expert in brand optimization, and works with clients on globalization, branding and marketing, digital marketing, strategic planning and spend allocations. Lisa has over 25 years of branding and marketing experience, particularly in marketing strategy, consumer products, customer insight, partnerships and business development. She has a strong history of transforming businesses, creative innovation, and driving people culture.

Lisa brings a deep knowledge of branding, experiential marketing, digital strategy, content marketing, research, partnerships, growth and business planning, business development, early-stage funding strategy, organizational structure, recruiting, and executive coaching to the firm’s MSP clients.

Lisa has worked as Executive VP of the Global Partnerships team for 20th Century Fox Film, Senior VP of Platforms and Partnerships for Yahoo, and CMO of Live Nation Concerts. She has served on the boards of various industry leaders and as a consultant to several non-profits.