Lise Lørup is a core member of Boston Consulting Group's Consumer and Health Care practices. She works mainly with consumer goods, retail and health care clients on strategy and large-scale transformation.

Lise has worked with multiple consumer goods and retail companies on growth and corporate strategy, value creation strategy, market and portfolio assessment, and operating model design. In addition, she has comprehensive experience in commercial and digital topics, including category strategy, promotion optimization, and pricing.

Lise's background, including a PhD in Digital health and work with Laerdal Medical (a medtech company) gives her a unique advantage in helping clients to develop and implement new technology. With her health care clients, she is particularly interested in digital health and health care services to improve delivery.