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Luke Pototschnik is a core member of the Transform, Consumer, People & Organization, and Operations practices at Boston Consulting Group. He leads BCG's Nashville office as well as zero-based budgeting (ZBB) in North America. Previously, as member of the global leadership team, Luke also led BCG's Transformation practice and BCG TURN in North America. An expert in organization, post-merger integration, and operations, Luke has worked with clients on cost-out and growth reinvestment, restructuring and redesign, consumer growth strategy, due diligence, marketing effectiveness, and supply chain redesign. Before joining the firm, Luke was an aerospace and software engineer with deep experience in manufacturing and commercial software development and deployment.

AREAS OF EXPERTISE

EDUCATION

  • MBA, University of Virginia, Darden Graduate School of Business, Genovese Fellow
  • BS, summa cum laude, aerospace engineering, University of Maryland

Publications and Videos

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Why Your Zero-Based Transformation Should Start Now

ZBT can do much more than inject cost discipline—it can help companies maintain their strategic momentum even amid difficult economic conditions.
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The Zero-Based Approach to Smarter Spending for Industrial Companies

Aggressive cost cuts may be tempting, but they often leave companies less equipped to compete. Instead, companies should apply an old idea made new: zero-based budgeting.
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The CFO as the Architect of Zero-Based Transformation

The best approach to zero-based transformation comes from treating all spending as investment and making the CFO a key strategist for generating value.
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The Change Agent Every P&L Transformation Needs

The investment category owner is the key to success for any zero-based program. It’s also a proving ground for the next generation of company leaders.
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Sustaining a Culture of Cost Consciousness

When the dust of your zero-based transformation has settled, how do you ensure that the benefits endure?
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Creating a Zero-Based Media Organization

The media business operates very differently than it did even a decade ago. Companies need to rethink their operating models and budgeting processes.
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Saving Hospitality’s Small and Midsize Enterprises

Much more must be done to protect these essential and highly vulnerable businesses if we are to prevent extensive economic and social fallout.
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在转型中快速持续创收

快速持续的收入增长可以成为转型中的主要价值驱动因素。本文阐述了在转型中快速持续创收的原因、理念和方法。
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How to Grow Revenue Quickly and Sustainably in Transformations

Quick and sustainable revenue growth can be a major value driver in transformations. Here's the why, the what, and the how of creating both immediate and lasting revenue impact in a transformation.
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COVID-19 Threatens to Shutter Latin America’s Small Businesses

Restaurants and traditional-trade stores are an integral part of the region’s economies and will be among its hardest-hit businesses. A coordinated effort by the public and private sectors is needed to sustain them through the crisis and help them rebuild.
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为何推行零基预算，刻不容缓？

成本严控已成为所有企业领导者最关心的议题。他们必须削减所有不必要的开支，零基预算（Zero-Based Budgeting）由此应运而生。
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Reinventing the CPG Supply Chain with Zero-Based Budgeting

Incremental reductions won’t cut it in today’s business environment. CPG companies must fundamentally change the way they manage their supply chain costs.