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Maggie Schear is a managing director of BrightHouse, a Boston Consulting Group company. She joined BrightHouse in 2010 and has since led purpose articulation and activation projects for some of the world’s biggest brands, leveraging purpose to drive transformative impact in company culture, to align and elevate strategy, and to craft distinctive and emotionally resonant brand strategy.

Maggie’s expertise includes development of purpose-based brand strategy, organizational transformation, and social impact strategy and messaging.

Maggie has worked with senior leaders to excavate and activate purpose across a variety of industries, including consumer packaged goods, retail, food and beverage, financial services, technology, and consumer durables.

She is a member of the Consumer; Marketing, Sales, & Pricing; and Social Impact practices at BCG and serves on BCG’s Social Impact practice leadership team.

AREAS OF EXPERTISE

EDUCATION

  • BS, with distinction, McIntire School of Commerce, University of Virginia

Publications and Videos

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How Authenticity Unlocks Corporate Impact

To identify how your company can lead authentically on environmental and societal impact, find the intersection of capability, conviction, and opportunity.
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From Compliance to Courage in ESG

Companies that view environmental, social, and governance initiatives as an exercise in compliance, rather than a source of competitive advantage, are leaving substantial value on the table.
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Communicating Leadership During COVID-19

The most effective strategies focus on reinforcing corporate purpose, adhering to core values, engaging key stakeholders, and planning for multiple scenarios.
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Leading with Humanity and Purpose in Uncertain Times

BCG BrightHouse offers four principles to reinforce the importance of purpose and values in troubling times.
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Institutional Investors Discover the Power of Purpose

Rather than dedicate a small slice of investments to social responsibility, some firms build purpose into their entire strategy, generating greater societal good—and higher financial returns—in the process.