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Max Pulido leads Boston Consulting Group’s Financial Institutions and Insurance practices in Mexico and is a core member of the Consumer and Retail practices. He works with clients on topics including strategy and digital and data programs as well as large-scale change programs

Max has supported clients in large-scale change programs for the core business as well as new business builds. In core business, he has partnered with clients both in design and enablement of capabilities and efforts to accelerate business impact. In new business he has partnered with clients in everything from new-business conceptualization to launch and scale-up under “build-operate-transfer” models.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Stanford Graduate School of Business  
  • BS, industrial engineering, honors, Tec de Monterrey  

Publications and Videos

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New Horizons in Business Messaging: Pioneering Approaches for Mexican Businesses

The report “New Horizons in Business Messaging: Pioneering Approaches for Mexican businesses” by Meta and BCG explores key drivers, barriers, and best practices on business messaging in Mexico.
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The Shifting Dynamics of Nearshoring in Mexico

Mexico still enjoys big advantages as a manufacturer for North America. But growing labor and infrastructure constraints—and US protectionism—threaten to erode its competitiveness.
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The 2023 Mexico Value Creators Report: Shareholder Value Creation in an Emerging Market

Mexico’s macroeconomic landscape has been one of opportunities—and obstacles. But some companies have shown it’s possible to create value regardless of broader macroeconomic trends.
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Data-Driven Marketing: Latin America’s Road to Digital Maturity

Digital Marketing has become a trendy expression that, just as other concepts, has come to join the corporate jargon of quite a number of companies.