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Mei Lee has over 20 years of experience in marketing, e-commerce, digital transformation, customer journey, digital analytics, performance media, and advertising in the US and Asia Pacific. She joined Boston Consulting Group in November 2021 and is a member of the Consumer practice in Singapore where she is active in the Women@BCG committee. Mei's current focus is the future of commerce and digital consumers in Asia.

Mei works with clients in fast-moving consumer goods, fashion retail, electronics, e-commerce, hospitality, wellness, food and beverages, advertising, and media/entertainment on topics including - e-commerce (marketplace, direct-to-consumer), digital marketing strategy, media effectiveness, user growth by acquisition and retention, CRM optimization and customer journey personalization, digital measurement, privacy readiness, and first-party data activation, adtech from business operating model to technology stack, ad product go-to-market strategy, and brand sales solutions.

Before joining the firm, Mei was Senior Vice President, Marketing, Lazada, Alibaba Group; Group Senior Vice President Digital, CRM, Ecommerce, COMO Group; VP Marketing Conde Nast; and Senior Director, ecommerce at J.Crew.

AREAS OF EXPERTISE

EDUCATION

  • Master's, information technology American Intercontinental University
  • BA, Chinese language and literature, University of Oregon
  • BA, marketing, University of Oregon

HONORS AND AWARDS

  • 50 Most Influential Global Digital Marketing Leaders 2016, World Marketing Congress
  • 50 Asia’s Woman Leaders, CMO Asia 2016
  • 40 Under 40 Brand Marketer Award Recipient, Brand Innovators 2012
  • Bill & Melinda Gates Millennium Scholar 2001 – 2005, Gates Foundation

Publications and Videos

Shoppertainment APAC's Trillion-Dollar Opportunity | Rectangle.jpg

Shoppertainment: APAC's Trillion-Dollar Opportunity

Shoppertainment is a USD1 trillion opportunity in APAC. What potential does this entail for brands, and how can brands continue to inspire Shoppertainment growth in the next wave of commerce?