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Mike Quinn leads the Center for Digital and Automotive for Boston Consulting Group. He also leads BCG's Center for Product Creation in North America, which is transforming product development and product management in automotive, industrial goods, and technology by accelerating time-to-market, creating scalable horizontal platforms, optimizing product cost, leveraging AI/ML to augment decision making, and reinventing products through software-based business models.

Mike’s clients include automotive OEMs, Tier 1 suppliers, software and technology companies, and fleet players. He has led efforts on the shift to software-first vehicles (and other industrial products) and the end-to-end transformation required to move from an ICE to EV world. Mike was one of the initial board members of the Challenge Detroit program, now entering its tenth year, which connects community-minded graduates with the most innovative local companies and non-profits to make in impact in Detroit. Before joining the firm, he was Lead Engineer & System Architect at General Motors, leading connected application architecture design and product development for the next generation of GM vehicle infotainment and telematics systems. As part of his work, Mike has been awarded five patents for automotive technology innovations.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • Master's, electrical engineering systems, University of Michigan
  • Bachelor's in electrical engineering, University of Michigan

Publications and Videos

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Where Will Software Drive the Auto Industry Next?

As vehicles become “computers on wheels,” key insights about the rapidly changing market landscape point to the need for greater collaboration among industry players.
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Rewiring the Auto Industry for the Electric, Connected Future

Every automaker is preparing for the full transformation to electric, connected cars. Are their operating models, talent pools, ways of working, and corporate culture ready?
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Chasing the Software-Defined Dream Car

Digital-age car buyers will favor customer-centric vehicles that can be personalized and updated just like a smartphone. Automakers must transform to tap this lucrative opportunity.
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Activating Agile Product-Life-Cycle Management in Automotive

It’s a new world. OEMs that adopt a new approach can improve profits, slash costs, and shorten development cycles.
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Rethinking How Cars Are Built—with Modern Consumers in Mind

People expect frequent software updates and new features for their smartphones, and now they want the same for their cars. Automakers must restructure their engineering operations to keep up.
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Building the Digital Car Company of the Future

To transform themselves from “hardware” manufacturers into mobility solutions providers, automakers must follow tech industry rules.
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Developing Software at the Speed of the Cloud

Cloud developers are both revising the rules for writing software and breaking speed records in the release and updating of code. Traditional software teams can learn a lot from cloud development teams about unleashing creativity and satisfying customers.