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Mitch Colgan is a core member of the Marketing, Sales & Pricing practice at Boston Consulting Group, as well as a member of the Digital Growth Accelerator team. His focus is on large-scale digital transformations across industries, particularly centered on AI and data monetization (personalization, retail media, etc.).

Mitch works mostly with clients in retail and consumer (fashion, food and beverage, retail pharmacy, and financial services), but has also worked for clients in health care, energy, transportation, and the public sector. This work has included extensive involvement with BCG X Ventures. At BCG, his experience includes work in the US, as well as Canada, Sweden, and Kazakhstan.

Mitch is the Great Lakes System lead for PRIDE@BCG and serves as a member of the North American PRIDE Operating Committee. Prior to BCG, he worked for six years at Caterpillar in several global consulting roles in the company's energy and power systems groups (power generation, oil and gas, marine).

AREAS OF EXPERTISE

EDUCATION

  • MBA, Kellogg School of Management, Northwestern University  
  • BA, international marketing and voice, Bradley University 

HONORS AND AWARDS

  • Key to Purpose Award recipient, recognizing internal commitment to BCG values and outstanding leadership

Publications and Videos

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Retail Spotlight: Personalization in Action

Top retailers on the BCG Personalization Index can achieve an estimated $570 billion in incremental growth by harnessing first-party data to make customer interactions faster, easier, and more convenient.
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Making Agile Work in Marketing

Agile principles can enhance the performance of marketing organizations––as long as companies apply the principles flexibly rather than adhering strictly to agile methodology.
Agile Marketing for a Digital World | Rectangle

Agile Marketing for a Digital World

When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.
Solving the Build-or-Buy Equation in Marketing | rectangle

Solving the Build-or-Buy Equation in Marketing

Should you continue to outsource your marketing capabilities or bring them in-house? As leading organizations have discovered, it doesn’t have to be either/or.
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Three Personalization Imperatives During the Crisis

As the market rebounds, brands that have mastered just-in-time personalization and digital relationships—and built emotional connections with customers—will be the clear winners.