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Natarajan Sankar is a core member of the Industrial Goods practice at Boston Consulting Group. He leads the firm's automotive work in India, as well as leading the Chennai office. He has worked extensively in the automotive industry, including with commercial vehicles, passenger vehicles, two-wheelers, and off-highway vehicles. He has substantial expertise in the domain of electric vehicles (EVs) across vehicle categories, batteries, charging, and financing. In terms of functional expertise, Natarajan has experience working with clients on marketing, sales, and pricing; strategy; engineering; large-scale transformation; and organization restructuring.

AREAS OF EXPERTISE

EDUCATION

  • Gold Medalist (PGDM), Indian Institute of Management, Calcutta
  • BE, manufacturing process and automation engineering, Netaji Subhas Institute of Technology

Publications and Videos

Surging Ahead: How electric two-wheelers are rapidly gaining popularity with the diverse Indian consumer | Hero

Surging Ahead: How Electric Two-Wheelers Are Rapidly Gaining Popularity with the Diverse Indian Consumer

India's E2W market has grown by 176% annually but represents just 5.4% of 2W sales. What will drive the next adoption wave? Our report explores expectation of 10 distinct demand spaces.
Surging Ahead: How Electric Two-Wheelers Are Rapidly Gaining Popularity with the Diverse Indian Consumer | Hero

Surging Ahead: How Electric Two-Wheelers Are Rapidly Gaining Popularity with the Diverse Indian Consumer

India's E2W market has grown by 176% annually but represents just 5.4% of 2W sales. What will drive the next adoption wave? Our report explores expectation of 10 distinct demand spaces.
Electric-Vehicles-Future-of-Last-Mile-Deliveries-in-India.jpg

Electric Vehicles: Future of Last-Mile Deliveries in India

As EVs fast emerge as the vehicle of choice in last-mile delivery, a number of key players of the ecosystem need to take action to take advantage of the opportunity.
Electric-2-Wheelers-Nascent-Market-IN-2021.jpg

Electric 2 Wheelers: Nascent Market at the Cusp of Disruption

The Electric 2-wheeler (E2W) market, while nascent, is fast emerging as a new space for innovation, activity and potential scale. It is abuzz with excitement as old and new players are introducing and bringing in exciting products, new forms of technology, models of distribution, and value-added customer services every day. This report seeks to decode the chatter in the E2W market and assess the potential vectors for its evolution over the next 5-7 years.