Companies should treat their media buys as investments rather than expenses in order to maximize returns in a post-COVID world.
Education
- MBA, University of Chicago Booth School of Business
- Master's degree, international relations, University of Chicago
- Bachelor's degree, international government, Dartmouth College
Neal Rich is a core member of Boston Consulting Group's Marketing, Sales & Pricing practice, working globally and exclusively on topics related to marketing effectiveness, impact, and efficiency.
He has been critical to developing BCG's approaches to ROMI: Return on Marketing Investment across both B2C and B2B industries. Neal maintains BCG's relationships with third-party analytic firms and leverages his prior work experience to help clients better partner with their agencies.
Prior to joining BCG, Neal worked for 8 years in advertising at Leo Burnett in a variety of positions.
