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Nicholas Goad came to Boston Consulting Group in June 2003. He is a member of the firm’s Consumer and Marketing, Sales & Pricing practices, where his special expertise is in retail pricing and promo effectiveness. He previously worked in BCG’s Sydney and London offices.

Nick’s time at BCG has centered on the retail and consumer industries, covering pricing, growth strategy, go-to-market, and cost reduction topics. He has particular expertise in heading pricing transformation efforts in multiple retail formats. He recently led an 18-month holistic pricing effort considering regular prices, promo effectiveness, private-label pricing strategy, zone-based pricing, and customer-based pricing, with a focus on delivering quick wins for a retail client.

Before joining BCG, Nicholas was a financial analyst for a commercial real-estate firm. He concentrated on analysis of retail-shopping-center acquisitions and redevelopment, as well as treasury management.

AREAS OF EXPERTISE

EDUCATION

  • BS, magna cum laude, finance, public policy and management, Wharton School of the University of Pennsylvania
  • Studies at École de Management and Lumière University Lyon 2, France

Publications and Videos

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For Retailers, Unlocking the Mysteries of Cost

New capabilities put retailers in a position to leverage AI and generative AI to obtain a clear picture of what a product should cost and how its suppliers stack up.
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Breaking Ground on a New Era in Lodging

As cautious consumers resume traveling after COVID-19, hotel companies need to understand how the pandemic has altered their preferences and behaviors.
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Rewiring Merchandising to Make the Most of Analytics

Many early-stage digitization efforts haven’t led to lasting gains. At a time of relentless financial pressure, retailers can supercharge their progress by zeroing in on five critical areas.
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Use Big Data to Give Local Shoppers What They Want

Brick-and-mortar retailers must adopt improved data analytics as part of a broader strategy to optimize localization and keep customers coming through the door.
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How Retailers Can Improve Promotion Effectiveness

Brick-and-mortar retailers rely heavily on promotions yet often lack a strategic approach. Implementing a four-part solution can help increase promotion margins by 2 to 5 percentage points.
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Winning at Omnichannel Pricing

Many retailers struggle with pricing strategy, technology, and decision making. Some have trouble getting started; others rush in. Here’s a roadmap to avoid costly mistakes.