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How companies approach configuring their marketing technology can spell the difference between success and failure.

Nicolas de Bellefonds is a member of BCG X, Boston Consulting Group’s tech build and design unit, specifically leading global efforts in building cutting-edge AI and digital systems that go beyond prototypes to transform clients’ core businesses. He also leads the firm’s work in digital and data-driven consumer engagement, and he is a core member of our Consumer and Marketing, Sales & Pricing practices. Nicolas joined BCG in 2006.

Nicolas specializes in leveraging digital, data, and advanced analytics to encourage revenue growth through digital marketing, targeted advertising, CRM, e-commerce, and omnichannel distribution.

His recent projects have included the transformation of the digital marketing capabilities of one of the world's largest FMCG's (including the transition to data-driven and programmatic marketing); the acceleration of top-line growth of a European Airline through personalized offers and digital marketing; and the personalization of pricing through advanced analytics for a B2B retailer.

Prior to joining the firm, Nicolas worked in financial auditing and transaction services at Ernst & Young and with Baracoda, a start-up specializing in wireless devices.

AREAS OF EXPERTISE

EDUCATION

  • MSc, Industrial Engineering, Ecole Centrale Paris

Publications and Videos

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Achieving Cost Excellence in Europe, the Middle East, and South Africa

BCG research reveals what sets a select group of leaders apart. Here's how to join them.
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Where’s the Value in AI?

Only 22% of companies have advanced beyond the proof-of-concept stage with AI, and only 4% are creating substantial value. Our new research reveals important insights about what leaders are doing right.

ハイネケンのAI戦略 世界的ビールメーカーが目指す経営改革​

Heineken’s data and AI makeover has led to transformative growth. Partnering with BCG, the company developed cutting-edge promotion methodologies and AI-powered solutions. Heineken’s Ronald den Elzen shares his insights on the company’s wide-ranging AI strategy.

Companies’ GenAI Maturity Is Evolving

BCG’s Nicolas de Bellefonds says 2023 was the year of experimentation and 2024 is the year of transformation.

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職場におけるAI活用に関する意識調査2024

この1年で従業員は生成AIの効果への信頼を深めつつあります。しかし同時に、仕事を失うことへの恐れも増しているようです。企業は慎重な検討と戦略的な行動をとることで、働き手の相反する見方に対処できるようになります。
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職場におけるAI活用に関する意識調査2024

この1年で従業員は生成AIの効果への信頼を深めつつあります。しかし同時に、仕事を失うことへの恐れも増しているようです。企業は慎重な検討と戦略的な行動をとることで、働き手の相反する見方に対処できるようになります。
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BCG AI Radar: 生成AIの可能性を利益に

1,400人以上の経営層を対象としたBCGの調査で、生成AIが急速にビジネスのあり方を変えつつあることが明らかになりました。企業はどのようにして、生成AIの可能性を利益に変えているのでしょうか。
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What GenAI’s Top Performers Do Differently

Generative AI has vast potential, yet only about 10% of companies apply it at scale. We explain how those leaders succeed—and how other companies can catch up.
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生成AIの“魔法”をビジネスインパクトにつなげるために

生成AIは驚異的なテクノロジーですが、経営リーダーたちはそれを活用して成果を上げる準備を整えています。企業が今すぐに取り組むべき3つの価値創出戦略を提示します。

Celebrating One Year of BCG X

BCG X is a real tech company within BCG—and much more. Join us as we continue to broaden the solutions we deliver to clients and revolutionize entire industries.

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What’s Dividing the C-Suite on Generative AI?

Despite the Generative AI hype, more than 50% of executives are deeply worried about incorporating it into their operations and so discourage its adoption.
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How CIOs Can Create Value with Generative AI

Big tech companies have long deployed their innovations internally first. Others should follow suit to seize on GenAI’s potential.