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As a core member of the Consumer practice, Olof Darpö leads Boston Consulting Group’s work in ecommerce and marketing in retail for Europe. Olof has significant expertise in many retail industries, with a focus on fashion and luxury and speciality retail. He leads BCG’s growth team in the Nordics—a team of hands-on marketing and ecommerce practitioners. Olof has led several of BCG's largest marketing transformations, spanning the full CMO spectrum including brand positioning, content creation, and excellence in execution across touchpoints.

Olof’s main areas of expertise are data-driven marketing and building high-performing marketing organizations; ecommerce acceleration and building ecommerce organizations that deliver above-market growth through better demand generation, conversion, product offering and pricing, and enabled by world class tech and operations; and data-driven and dynamic pricing including building in-house pricing engines and integrating and tuning existing pricing engines to better reach (often conflicting) core business objectives.

In addition, Olof leads BCG's DE&I effort in the Nordics.

AREAS OF EXPERTISE

EDUCATION


  • MSc, business management, Linköping Institute of Technology

Publications and Videos

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A Challenging Economy Forces Swedish Consumers to Spend Wiser

The pinch of paying more for basics led Swedes to buy fewer non-essentials, shop less often, and hunt for bargains or lower-cost brands.
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The New E-Commerce Innovation Imperative for Retailers

As technology disrupts e-commerce, most US retailers aren’t keeping pace with the market leaders. Here’s how the innovators are setting themselves apart.
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The Pragmatist’s Guide to GenAI in E-Commerce

To capitalize on the explosive evolution of GenAI, e-commerce executives should look beyond the hype and focus more practically on their build-or-buy technology decisions.
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Winning Formulas for E-Commerce Growth

E-commerce dynamics are changing. Our global survey reveals the approaches differentiating retail and consumer packaged goods winners and laggards in today’s increasingly competitive environment.
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Social Commerce Is Remaking Online Shopping

If done right, this increasingly popular offshoot of e-commerce can benefit consumers, tech platforms, and brands. Here are four social-commerce archetypes companies can follow.