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Silvio Palumbo is a core member of BCG X, the firm's tech build and design business unit, specializing in the Big Data and Analytics topic. He is analytics lead in North America for the Personalization topic. He focuses on bringing machine learning and an AI-enabled approach to multi-channel marketing platforms and solutions. 

Silvio leads the development and integration of cutting-edge analytical solutions for Fortune 500 companies. He is an expert in transformation and Big Data strategy, and at deploying advanced analytics at scale.

Before joining the firm, Silvio was a Director at AlixPartners, responsible for business development and growth of the EMEA practice in London and Milan, an engagement manager at Opera Solutions, and co-founder of Ventuno Srl, a boutique consultancy specializing in software development, enterprise improvement, and data management.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Columbia University (IESE Business School Exchange)
  • MS, Universita degli Studi Romatre
  • BS, University degli Studi Romatre

Publications and Videos

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Software Projects Don’t Have to Be Late, Costly, and Irrelevant

Too often, IT projects fail to live up to their hype. Why does it keep happening—and how can it be fixed?
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A Generative AI Roadmap for Financial Institutions

Generative AI offers financial institutions a route to immense new growth—but only those that take transformative action will find their way. A new BCG report lays out a comprehensive executive roadmap.
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Exploring the Evolution of AI in Personalized Marketing

BCG's Silvio Palumbo discusses AI's role in reshaping the marketing function, including how platforms like Fabriq Personalization AI can translate complex data into powerful customer insights.
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How CMOs Are Succeeding with Generative AI

GenAI technology is already enhancing marketing efficiency and productivity. Managed responsibly, it can positively reshape the role and influence of the CMO.
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How Bank CMOs Can Do More with Less

A laser-like focus on transforming marketing for efficiency can be the elusive key to unlocking effectiveness and growth as well.

Creating World-Class Consumer Experiences with Fabriq Personalization AI by BCG X

Personalized marketing is about relevance—tailoring content, recommendations, and experiences to an individual consumer's context and needs. Fabriq Personalization AI by BCG X helps companies manage the balancing act of tech, data, and analytics across the technology stack, bringing personalization to life.

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Harnessing the Power of Cloud FinOps

Cloud FinOps helps companies manage and get more value from their cloud spending. Getting it right requires robust change management.
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Ignoring AI Is Risky Business for Insurance CEOs

The technology is breaking down the industry's historically high barriers to entry. Building AI-ready organizations has to be at the top of the executive agenda.
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AI Has Launched a $200 Billion Revolution in Content Personalization

Companies looking to make a step change in customer and consumer engagement should investigate this powerful new technology now.
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Taking an Atomic Approach to Content Personalization

The ability to deliver individually relevant content at scale is the next frontier of marketing.
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How Fashion Brands and Retailers Can Build Better Digital Capabilities

Companies that bring technology development in-house will be more adaptive and resilient in the postcrisis period.
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What Does Personalization in Banking Really Mean?

Tech-savvy companies know the answer, but they don’t hold all the cards. Banks should act now to create a win-win scenario for themselves and their customers.