Skip to Main

Paola Francesca Scarpa is a core member of Boston Consulting Group’s Marketing & Sales practice as well as BCG X, the firm’s tech build and design division. Since joining BCG in September of 2022, Paola has worked with B2C companies on data-driven transformation, AI digital media optimization, AI marketing and media optimization, and AI network optimization

Paola started her career as strategic consultant at Monitor Company, and went on to Omnitel/Vodafone to build the new organization and launch innovative B2C services, partnering with ICT and startup companies. She then joined Google, and for 15 years led the digital transformation of top Italian companies.

AREAS OF EXPERTISE

EDUCATION

  • Degree, honors, management engineering, Politecnico of Milan

HONORS AND AWARDS

  • International Standout Women 2022
  • Most Influential Women in Italy, Forbes, 2020
  • Merit and Talent Award, Aldai & Federmanager, 2018
  • Member of the Advisory Board for Women’s Forum G20, 2021

Publications and Videos

""

Accelerating AI-Driven Marketing Maturity

To advance their marketing maturity, brands must embed data, conduct full-funnel marketing planning, and deliver technology-enhanced consumer experiences daily.
" "

Unlock the Full Power of Digital in the Italian FMCG Industry

How to conquer digital complexity and finally unleash its holistic power to engage consumers
It’s Time to Start Your AI-led Data Driven Transformation

It’s Time to Start Your AI-led Data Driven Transformation

La forte digitalizzazione degli ultimi anni ha permesso il passaggio dal mass marketing al precision marketing, garantendo maggiore efficacia degli investimenti marketing e media. Ma le limitazioni nel tracciamento dell’utente cambieranno il futuro del marketing digitale.