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Pranay Ahlawat is a core member of the Technology, Media & Telecommunications practice area at Boston Consulting Group. He leads the firm’s work in product innovation and engineering, and R&D for software. He is also co-lead for AI in tech software. Pranay's expertise includes SaaS transformation, operations, product design, post-sales support, and product strategy and engineering. Pranay’s current focus is building perspectives on the future of software engineering and next generation cloud

Pranay rejoined BCG in 2018 after serving for a year as Vice President of Carrick Capital Partners, an operationally focused tech growth equity fund where he led investments in infrastructure software and AI. Before he joined BCG for the first time, in 2016, he worked for eight years in tech, holding senior engineering roles in two successful startups. He holds a patent in cloud computing.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Wharton School, University of Pennsylvania
  • Masters of Electrical Engineering, Cornell University
  • Bachelors of Electrical Engineering, Delhi College of Engineering, Delhi University

Publications and Videos

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The Art of Scaling GenAI in Software

It’s not just about coding—GenAI is reshaping every stage of the software development life cycle. How can organizations fully capitalize on its benefits?
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GenAI Needs Pricing Strategies to Match Its Potential

The models and applications for generative AI can unlock more of their transformative potential if their developers devise smarter pricing strategies rather than defaulting to familiar tech-industry options.
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Lean Scaling: A SaaS Founder’s Handbook

A comprehensive handbook that highlights insights gathered from India's leading SaaS companies, aiming to equip ambitious founders with the tools to scale efficiently in the ever-evolving SaaS landscape.
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A New Architecture to Manage Data Costs and Complexity

A more federated and distributed architectural paradigm will help companies address the challenges and costs of data access and integration while accelerating innovation.
Solving Sofware's R&D Conundrum

Solving Software’s R&D Conundrum

Smaller software companies tend to outperform their larger competitors in returns from R&D investments. How can software companies ensure the scaling of R&D even as they grow?
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The Real Rules of Growth and Profits in Software

Startups typically chase sales at any cost. But those that thrive long term know when to strike a balance between generating sales and making profits.
Why Companies Get the Hybrid Cloud Wrong and What to Do About It

Why Companies Get the Hybrid Cloud Wrong and What to Do About It

In most cases, hybrid clouds offer the best combination of scalability, ease of use, strategic flexibility, and data security—but they may not be the right fit for every company.
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Higher Ed Must Go All In on Digital

By investing in the cloud, data, and analytics, institutions can improve student success, operational efficiency, and innovation in research and learning.
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What’s Your Multicloud Strategy?

In this fast-growing market, clarity on what constitutes an efficient and effective multicloud approach is hard to come by.
Why You Need an Open Source Software Strategy

Why You Need an Open Source Software Strategy

Open source software’s use is spreading rapidly, but many companies haven’t figured out how to gain an advantage by participating in its development and using it extensively.
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The Future of Software Will Be Hyperplexed

To make the best use of today’s digital technologies, we need a new generation of enterprise software architectures.
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How Software Companies Can Get More Bang for Their R&D Buck

By shining a light into the black box of R&D spending, companies can spur innovation.