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Raakhi Agrawal is a core member of Boston Consulting Group's leadership team and the firm's Digital Growth practice. She is a part of BCG X, the firm's new tech-build and design unit.

Raakhi joined BCG in 2017. She brings over 15 years of experience in management consulting, brand management, digital strategy, and innovation. She leads client engagements to help companies launch new products and initiatives, transform into more data-centric organizations, and build high performing teams.

Raakhi has worked with pharma, consumer health, energy, and personal investing and private equity companies, as well as financial institutions. She is a leader in marketing organization and operating model, and CX topics at BCG. Before coming to BCG, she was Head of Digital Strategy for the Beverage Portfolio of Brands at Nestlé, and a Management Consultant at Booz Allen Hamilton.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Fuqua School of Business, Duke University  
  • BA, Political Science, Boston College 

Publications and Videos

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Delivering Customer-Centric Patient Experiences in Biopharma

Biopharma companies can leverage new sources of patient data and technology to create more personalized patient experiences that have the potential to deliver better health outcomes.
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How CMOs Can Lead Transformations in an Era of Change

Companies are responding to a number of headwinds by transforming their marketing organizations to achieve measurable improvement in performance and efficiency and to ensure future sustainable growth.

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Making Agile Work in Marketing

Agile principles can enhance the performance of marketing organizations––as long as companies apply the principles flexibly rather than adhering strictly to agile methodology.
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Agile Marketing for a Digital World

When marketers face increased pressure and scrutiny, they can improve quality and increase efficiency by adopting the agile principles that have made product development efforts successful.
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Solving the Build-or-Buy Equation in Marketing

Should you continue to outsource your marketing capabilities or bring them in-house? As leading organizations have discovered, it doesn’t have to be either/or.