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Ray Yu is a founding member of Boston Consulting Group's Digital Marketing Accelerator (DMA) and a core member of the Consumer practice at the firm. His focus is on data-driven marketing and digital commerce. Since joining BCG, Ray has had extensive experience leading digitally enabled growth initiatives for retail and multi-brand consumer packaged goods clients, including in beauty, food and beverage, fashion, consumer durables, and OTC pharma. In addition, Ray works with clients in the automotive and travel industries.

Ray has had on-the-ground experience with clients across North America, Asia, the Middle East, Europe, and Africa.

AREAS OF EXPERTISE

EDUCATION

  • MBA, corporate strategy and finance, Duke University
  • BSc, industrial and system engineering, Georgia Institute of Technology

Publications and Videos

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Deck the Halls Differently for 2024 Holiday Retail Success

Retailers, ready the sleigh for a fast ride! A late Thanksgiving leaves 5 fewer peak holiday shopping days; meanwhile, the election will divide consumer attention. Retailers and brands will need to think differently about the holiday season this year to win the consumer.
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CMOs Need New Measurement Strategies to Cut Through the Noise

As touchpoints keep multiplying, updating traditional measurements is important. But companies also need smarter activation strategies with a clear return on investments.
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Holiday Retail Forecast: A Soft Landing and Early Spending

BCG's Holiday Spend Survey provides vital insights for retailers as they gear up for their most important season of the year - holiday shopping.
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Social Commerce Is Remaking Online Shopping

If done right, this increasingly popular offshoot of e-commerce can benefit consumers, tech platforms, and brands. Here are four social-commerce archetypes companies can follow.
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How Nimble CMOs Invest Their Marketing Budgets

Companies should treat their media buys as investments rather than expenses in order to maximize returns in a post-COVID world.
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Companies Gain When CMOs and CFOs Measure Success Together

A good measurement system requires transparency, clarity, and ease of interpretation.
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Maximizing the Value of Data for CPG Marketers

Analytics enables companies to reach consumers in new ways. The challenge is determining how much to spend on buying—or building up—consumer data.