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Rebecca Waddell is a leader of the Insurance practice area at Boston Consulting Group. Since joining BCG in 2010, Rebecca has worked across the insurance value chain, including personal and commercial lines, P&C, life, annuities, and health, as well as brokerage distribution.

Rebecca has experience working with clients on key topics such as strategy, customer insights/experience, distribution, and organization and operating model. Rebecca also regularly works on M&A, and has experience in agile, technology and data and analytics for insurers and financial institutions.

Rebecca's experience prior to BCG includes marketing, sales, and go-to-market strategy gained from her time in brand management at General Mills and in information technology at Eli Lilly and Company.

AREAS OF EXPERTISE

EDUCATION

  • MBA, Harvard Business School
  • BA, summa cum laude, DePauw University

Publications and Videos

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The Social Impact Opportunity in Insurance

Insurers are uniquely positioned to help address a growing set of societal challenges for their customers—a rare opportunity for firms to do well by doing good.
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Winning the Digital Future of Insurance Distribution

Digitally enabled insurance distribution offers substantial benefits for customers, agents, and brokers, but only if insurers integrate it into their business in a customer-centric way.
The Net-Zero Insurer - rectangle

The Net-Zero Insurer

Insurers globally must define an integrated strategy that will allow them to pick up the pace of transition to net zero within their own business and across their spheres of influence.
Person standing and watching a hurricane cloud

Insurers Take Up the Climate Fight

To advance the battle, firms should focus on their underwriting and investment portfolios, internal emissions, and regulatory and reporting transparency.
Person starting a stopwatch on their wrist

Life Insurers May Find New Growth in Wellness

Fitness tracking apps and personal health data from other sources are giving insurers a unique opportunity to expand their role.