Managing Director & Partner
Los Angeles
Robert Derow is Boston Consulting Group’s North America leader for digital growth. He is a core member of the Marketing, Sales & Pricing practice at the firm and an expert on marketing, customer experience, and digital growth. Robert also serves as a global leader for CX for Growth, a BCG X domain dedicated to creating world-class end-to-end customer journeys to boost top-line growth. He has almost 25 years of leadership experience across multiple media disciplines.
Robert works with his clients to develop go-to-market strategies and commercialization methods for cross-industry new ventures and mid-market and large enterprise organizations. In this capacity, he partners with influential regional and global corporations to create and prioritize marketing tactics and develop high-growth and sustainable ventures.
Prior to joining the firm, Robert held executive leadership roles with Fox Mobile Group and Viacom, as well as serving as Head of Global Acquisition Marketing for Gamesys, Vice President of Nickelodeon, and the Chief Marketing Officer of Freenet Digital. He is also an entrepreneur and business strategist and founded a number of vertically focused ad-supported websites, which he grew to become some of the largest destinations on the web in their respective categories.
Does your company need custom GenAI solutions, or are off-the-shelf products the better choice? BCG’s Rob Derow discusses the factors to consider when making these decisions.